Our mission is to create an unforgettable experience for each patient through unparalleled customer service, exceptional patient education and superior product quality.
The team is led by owner/optometrist, Dr. Cheryl Roers. Dr. Roers is supported by three associate optometrists: Dr. Aaron Gruber, Dr. Jennifer Alvarez, and Dr. Erin Drees.
With four locations throughout east-central Wisconsin, we pride ourselves on being able to care for your eye health and vision care needs at a location that is convenient for you.
Our New Sheboygan Family Eye Care Clinic is Ready to Welcome Patients After months of planning, designing, and anticipating this moment, we’re thrilled to announce that our new Sheboygan Family Eye Care clinic is officially open! 📍 Convenience Meets Care Just a few blocks away at our brand-new location, you’ll still see the same friendly faces and trusted care you know and love — now in a bigger, brighter, and more comfortable space . With better parking, updated technology
📍 2819 Superior Ave. Our brand-new Sheboygan clinic is getting ready to open its doors on November 3 ! 🎉 This exciting new space marks a major step forward in our commitment to providing exceptional, patient-centered care for our community. There’s still a bit of finishing work happening — adding frame boards, adjusting lighting, setting up the waiting area, and installing mirrors throughout the space. Our new exam rooms are also coming together beautifully, designed for
This Thanksgiving season, we're coming together to help out neighbors in need. 🧡 Local pantries and churches have shared that the number of families seeking assistance continues to grow — and we want to do our part to make sure every table has a meal to share. We're hosting a Thanksgiving Food Drive and inviting our community to donate non-perishable food items, boxed foods, and condiments . Every item makes a difference — and all donations will stay local, supporting famil
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